Zuniga Optical Brand Guide, Print Collateral & Packaging
For Zuniga Optical, I developed a comprehensive brand guide, along with cohesive print collateral and packaging designs. The brand guide outlined typography, color palettes, and logo usage to ensure consistency across all touchpoints. Print collateral included bold business cards, promotional materials, and marketing assets, while custom packaging designs reflected the brand’s modern and polished aesthetic. Together, these elements enhanced Zuniga Optical’s visual identity and created a unified brand experience.
ZUNIGA OPTICAL BRAND BOARD
Building on Zuniga Optical's existing logo and brand colors, we expanded their identity into a cohesive suite of branded materials. This included sleek business cards, custom product packaging, and additional printed collateral. The result is a bold and polished collection of brand assets that effectively showcase Zuniga Optical’s distinctive identity and enhance their visual presence across all touchpoints.
BUSINESS CARDS
As with all the printed collateral, the owner at Zuniga Optical wanted to have a special touch. For the Business Cards, were designed them to include the logo and QR Code on one side, to bring you to the website, and all the business information on the opposite side, including the “Zuniga” repeating pattern as a design element, pulling from a traditional eye exam chart. For the paper quality, we selected a special heavy-weight 3-layer laminated cardstock, with a red accent edge.
DISCOUNT CARDS
For the BOGO Discount Cards, we wanted something that would really pop, and catch the attention, encouraging the customer to come back for the next purchase. For these we designed them with a heavy-weight cardstock, with a raised silver foil and satin-matte finish.
GIFT CARDS
For the Gift Cards, we wanted then to be something special as well, that our guests would be proud to gift. So we created them to match the paper quality of the business cards, with a red accented 3-layer laminated heavy-weight cardstock. The gift area is printed on the front and and the “Zuniga” repeating pattern is printed on the back for a special touch, and matching red envelopes.
THANK YOU CARDS
The Thank You Cards were a special finishing touch, designed to put with the product when a purchase shipped out. As a special thank you, we included a message from the founder and an offer for their next purchase.
PACKAGING
For all the e-commerce product orders, we created an elegant assortment of packaging for shipping, including custom printed boxes, tissue paper and stickers. For the box, it was important that the exterior was understated with minimal branding, to avoid package theft. But for the inside of the box, we wanted it to pop, with the signature Zuniga Optical red, thank you message, and playful matching eye-glasses tissue paper.
