GGBlue

I had the privilege of collaborating with GGBlue, a boutique women’s golf and tennis apparel brand, as they sought to reimagine their identity. Partnering with a talented team of designers and creatives, we reimagined the brand from the ground up, rethinking everything from product styling, details, and quality to the overall branding and visual identity.

In close collaboration with the owner and the team, I led the entire design and development process. This included defining the seasonal direction, building the product assortment and line plan, and overseeing sample development and production. Together, we brought the new brand vision to life with a fresh, cohesive identity.