Branding, Website Design & Development, and E-Commerce Business Management
Zuniga Optical is a luxury eyewear boutique located in Napa Valley, founded by Esther Zuniga, an optician and eyewear enthusiast with over 16 years of experience. The boutique offers premium eyeglasses and sunglasses from top brands worldwide, focusing on personalized eye care and exceptional customer service.
For Zuniga Optical, I collaborated with the owner to expand their branding into a cohesive and polished identity across multiple platforms. This included designing bold printed collateral such as business cards, custom product packaging, and marketing materials, as well as developing a dynamic Shopify e-commerce website featuring over 200 products and integrated with Klaviyo for email capture and automated communication flows. Additionally, I created email campaigns and both digital and print advertising messaging and designs. Together, these elements effectively showcased Zuniga Optical’s distinctive identity and strengthened their presence across all customer touchpoints.
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