Seasonal Color Evolution: Synergy Clothing — Fall & Resort 2020/2021 Palette Direction
Project Overview
For this project, I worked with a small activewear brand to extend and evolve the seasonal color direction we had established for Spring/Summer and Fall/Winter 2020. The goal was to create a compact yet versatile color palette that could transition seamlessly into Resort 2021, while injecting a sense of brightness and playfulness into the collection. With limited space for color in their assortment, we curated a focused selection of hues that balanced commercial practicality with trend relevance. To ensure the palette felt fresh and of-the-moment, I looked to runway fashion for inspiration—drawing from the latest seasonal color trends to help the brand stay aligned with the evolving market.
Project Description
As a continuation of the Spring/Summer and Fall/Winter palettes we previously developed, this small activewear brand wanted to expand the direction into Resort 2021, infusing the collection with brighter, more playful colors. With a limited number of colors available in their assortment, the goal was to introduce a few impactful, trend-driven shades that felt fresh yet cohesive. Drawing inspiration from the runway, we selected key seasonal tones that would integrate seamlessly with their existing palette while elevating the overall color story.
Project Description
This trend report was created for a small activewear brand in need of a tight, versatile color palette that could transition smoothly from Spring/Summer to Fall/Winter 2020 while still feeling fresh and relevant. With limited room for new colors, we focused on key runway-inspired tones that would complement their existing assortment. The final palette balanced rich jewel tones and soft pastels, offering a thoughtful range that felt both elevated and on-trend.