The original founders of Juicy Couture went on to create their name-sake brand, Pam & Gela. It was later acquired by iBrands Global and I was brought on to be a part of the brand’s relaunch in 2022. Building from their heritage, we pulled concepts from their archives, but updating the look and feel for a more current and contemporary styling. Born of the Southern California beach vibes, Pam & Gela is “Translating West Coast Chic to the World.”
